Union Pool is a revolutionary concept unlike anything else in the pool and spa industry. Union partners with retailers to collaborate on strategies that help set them apart from their competitors. We take a product focused approach to help our dealers grow their businesses and make them more profitable.
Union works with a large group of retailers to combine purchases and negotiate volume deals with only the industry’s best suppliers. Our pooled volume not only allows our dealers to reduce their cost on several items that they already purchase, but it also allows them to access new products that weren’t previously available to them.
When building programs, we ensure that we work with suppliers that share our customer service philosophy. We appreciate how difficult it is being on the front lines, so we provide our dealers with all the support they require to help make their business run smoothly. If our dealers encounter a problem with one of their products, our suppliers will do whatever is necessary to get consumers swimming so our dealers can move on to their next project. The best part is that Union helps to handle warranty and service issues. This extra layer of protection makes Union dealers the industry’s best at servicing their customers.
The Union currently works with several retailers to build marketing campaigns that help promote our dealer’s brand. Not the brand of the manufacturer, or another marketing group that consumers don’t recognize. Consistency, longevity, and a focused message to consumers are the most important components of building a brand. Many dealers have invested years of their time and money into their retail brand. To change directions or dilute their message would only confuse consumers. Local markets support local businesses, and by simply elevating the branding that our dealers have already built equity in, results are achieved immediately.